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Meta Ads Course (Facebook & Instagram Ads)

Plan, run and improve Facebook and Instagram ads with a clear process.

  • Video lessons
  • Self-paced
  • Any device
Meta Ads Course

What is the Meta Ads Course?

The Meta Ads Course teaches you to plan, launch and improve Facebook and Instagram ads in Ads Manager with a repeatable process. It starts with how Meta's ad system decides who sees an ad, then moves through tracking, campaign setup, creatives and reading results.

It is built for 2026 Meta advertising: simple campaign structures, broad targeting with Advantage+, strong conversion tracking with the Pixel and Conversions API, and a steady supply of genuinely different creatives. You learn what to check each week and when to change something, and when to leave it alone.

What will you learn in the Meta Ads Course?

  • Choose the right campaign objective for your goal
  • Set up Ads Manager, Pixel and Conversions API
  • Build core, custom and lookalike audiences
  • Write and design ads that get clicks
  • Read CPM, CTR, CPC and cost per result
  • Test, improve and scale campaigns step by step

Who is this course for?

  • Business owners
  • Freelancers
  • Digital marketers
  • Agency beginners

No prior experience needed: the course starts from the basics and builds up step by step.

What will the Meta Ads Course cover?

This is the current plan for the course. Lessons may be refined before launch.

  1. Module 1: How Meta ads work now

    • The auction, ad relevance and why creative matters most
    • Andromeda (ad retrieval) and GEM (ranking) in plain words
    • Choosing the right campaign objective

  2. Module 2: Tracking and setup

    • Business Manager, ad account, Page and Instagram
    • Meta Pixel and Conversions API, and why you need both
    • Standard events, domain verification and testing events

  3. Module 3: Campaign structure and audiences

    • Advantage+ campaigns, audience and placements
    • Custom audiences, lookalikes and exclusions
    • Budgets, the learning phase and keeping structure simple

  4. Module 4: Creatives that get results

    • Angles, hooks and formats for Reels, Stories and Feed
    • Writing primary text and headlines
    • Making creatives that are genuinely different, not copies

  5. Module 5: Landing pages and offers

    • Matching the landing page to the ad
    • Page speed and mobile basics
    • Lead forms versus website conversions

  6. Module 6: Reading results and improving

    • CPM, CTR, CPC, cost per result and ROAS
    • When to pause, keep or replace an ad
    • Scaling budgets step by step and a weekly review routine

Frequently asked questions

Is the Meta Ads Course for beginners?

Yes. It starts with how Meta ads work and builds up to running and improving your own campaigns. You only need a Facebook account and a business or product to promote.

Does the course cover the Conversions API?

Yes. You learn why the Meta Pixel and the Conversions API work best together, which events to send and how to test them in Events Manager.

Will it teach Advantage+ campaigns?

Yes. The course explains Advantage+ campaigns, Advantage+ audience and placements, and when broad targeting works better than detailed interests.

Is boosting a post covered?

Yes, and the course shows why Ads Manager usually gives you more control than the Boost button. There is also a free blog post comparing the two.

How much ad budget do I need to practise?

You can practise with a small daily budget. The course shows how to set a safe daily limit and how to judge results before spending more.

Is the Meta Ads Course free?

No. The Meta Ads Course is a paid course, and its price will be shown on this page when enrolment opens. Meta's own Blueprint training is free, and our free blog guides, such as Boost button vs Ads Manager, cover the basics.

Is Meta Ads the same as Facebook Ads?

Yes. Meta Ads is the current name for ads on Facebook, Instagram, Messenger and WhatsApp, all created in Meta Ads Manager. A Facebook ads course and a Meta ads course teach the same platform; this course covers Facebook and Instagram ads together.

Can I run Facebook ads for free?

No. Boosting a post or running a campaign always costs money, because you pay Meta for the reach or results you get. Creating a Facebook Page, an Instagram business account and posting organically is free.

When will the Meta Ads Course launch?

It is planned straight after the Claude AI Course for Digital Marketing. Tap Notify me on this page and we will email you when enrolment opens.

Free guides on this topic

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