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Google Ads Course

Reach people searching for what you sell, with Search and YouTube ads.

  • Video lessons
  • Self-paced
  • Any device
Google Ads Course

What is the Google Ads Course?

The Google Ads Course teaches you to reach people at the moment they search for what you sell. You learn keyword research, Search campaigns, ad copy, conversion tracking, budgets and bidding, plus how YouTube and Performance Max campaigns fit in.

The focus is on enquiries and sales, not clicks. You learn to set up tracking first, structure campaigns so you can see what works, cut wasted spend with negative keywords and follow a short weekly routine to keep improving.

What will you learn in the Google Ads Course?

  • Find keywords people use when they are ready to buy
  • Build Search campaigns with clear ad groups
  • Write ads and extensions that stand out
  • Set up conversion tracking with Google Tag
  • Control budget, bids and wasted spend

Who is this course for?

  • Business owners
  • Freelancers
  • Digital marketers

No prior experience needed: the course starts from the basics and builds up step by step.

What will the Google Ads Course cover?

This is the current plan for the course. Lessons may be refined before launch.

  1. Module 1: How Google Ads works

    • The auction, Quality Score and ad rank
    • Campaign types: Search, Performance Max, YouTube, Display
    • Setting up your account the right way

  2. Module 2: Keyword research

    • Finding keywords with buying intent
    • Match types and negative keywords
    • Using Keyword Planner and search terms reports

  3. Module 3: Search campaigns

    • Campaign and ad group structure
    • Writing responsive search ads
    • Assets: sitelinks, callouts, calls and locations

  4. Module 4: Conversion tracking

    • Google tag and conversion actions
    • Tracking calls, forms and WhatsApp clicks
    • Linking Google Analytics 4

  5. Module 5: Budgets and bidding

    • Daily budgets and bid strategies
    • When to use Maximise conversions or target CPA
    • Reducing wasted spend

  6. Module 6: Optimising and reporting

    • Reading the key numbers
    • A weekly optimisation checklist
    • Testing ads and landing pages

Frequently asked questions

Is Google Ads better than Meta Ads?

They work differently. Google Ads reaches people who are already searching; Meta Ads reaches people while they scroll. Many businesses use both, and the course explains when to start with Google.

Do I need a website for Google Ads?

A landing page works best, and the course covers what it needs. Call ads and location assets can also bring enquiries for local businesses.

Does the course cover conversion tracking?

Yes. Tracking is set up before any campaign goes live, using the Google tag, conversion actions and Google Analytics 4.

Will it cover Performance Max?

Yes. You learn what Performance Max does, when it helps and why Search campaigns are often the better first step.

How much budget do I need?

You can start small. The course shows how to set a safe daily budget and judge results before increasing it.

Is the Google Ads Course free?

No. The Google Ads Course is a paid course, and its price will be shown on this page when enrolment opens. Google's Skillshop offers free Google Ads training and certifications, which work well alongside it.

Can I learn Google Ads on my own?

Yes. Many people learn from Google's free Skillshop training and practise with a small budget. A structured course saves time by showing what to learn first, the mistakes that waste budget, and how to read results and improve a campaign.

Is Google Ads easy to learn?

The basics take a few days: creating a campaign, choosing keywords and writing ads. Running ads that bring profitable enquiries takes practice with keyword match types, negative keywords, conversion tracking and budgets, which is what this course focuses on.

When will the Google Ads Course launch?

It is planned after the first courses. Tap Notify me on this page and we will email you when enrolment opens.

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